Precision. Heritage. Luxury.
LUXCO - Bridging the Best of Global Brands with Southern Africa's Discerning Market
Explore our exclusive portfolio of timepieces, writing instruments, jewellery, and lifestyle accessories - where elegance meets performance.
LUXCO is a premier distributor specializing in the import, marketing, and strategic distribution of timepieces, writing instruments, jewellery, and lifestyle accessories. With a focus on respect, trust, and confidence, LUXCO has positioned itself as a bridge between globally renowned brands and discerning retailers across key markets in Southern Africa.
We offer a distinctive portfolio that spans heritage, classic elegance, athletic performance, and contemporary fashion, catering to a wide spectrum of tastes and lifestyles.
Through long-standing partnerships and exclusive distribution rights, LUXCO delivers tailored solutions that include brand management, retail placement through physical stores and e-commerce, and after-sales support.
LUXCO has included in its strategies a presence in retail stores in Sandton & Pretoria, supported with e-commerce through its division, THE AVENUE.
WATCH BRANDS
HERBELIN is a distinguished French watchmaker renowned for its elegant timepieces that seamlessly blend traditional craftsmanship with contemporary design. Established in 1947 by Michel Herbelin in Charquemont, France, the brand has remained a family-owned enterprise, now led by the founder's grandsons, Maxime and Mathieu Herbelin.
TW Steel is a Dutch watch brand founded in 2005, renowned for its bold, oversized designs that make a statement. Embracing innovation and individuality, TW Steel combines robust aesthetics with high-quality craftsmanship, appealing to those who dare to be different.
Established in Switzerland in 1895, Rotary Watches blends classic design with contemporary style. With a heritage of over a century, Rotary offers timepieces that reflect timeless elegance and reliable performance, catering to discerning watch enthusiasts worldwide.
Founded in Switzerland in 1902, Festina blends timeless elegance with modern innovation. Known for its precision and sporty style, Festina offers high-quality watches that combine classic design with contemporary functionality.
Established in 2012, AVI-8 crafts aviation-inspired timepieces that pay tribute to historic aircraft and the pilots who flew them. Each watch combines robust design with storytelling elements, reflecting the brand's passion for aviation history.
Part of the Festina Group, Lotus offers contemporary watches that fuse modern design with innovative technology. Known for its dynamic and youthful style, Lotus provides timepieces that cater to fashion-forward individuals seeking both functionality and flair.
PENS & ACCESSORIES
Founded in 1846, Cross is a prestigious American brand known for its high-quality writing instruments that combine timeless design with exceptional craftsmanship. A symbol of success and sophistication.
Established in 1913, Sheaffer is a renowned pen brand that blends innovation and elegance. Known for its iconic white dot, Sheaffer pens are trusted by generations of professionals and writers.
Hugo Boss is a globally recognized fashion house offering sleek, modern accessories with a refined edge. Their writing instruments reflect the brand\ss commitment to minimalist design and premium quality.
JEWELLERY
Originating from Monaco, ZEADES creates contemporary accessories inspired by the Mediterranean lifestyle. Their designs blend leather, metal, and nautical elements for a bold, urban look.
RETAIL & E-COMMERCE
At THE AVENUE, we showcase a curated selection of international watch, jewellery, and pen brands - available at our two boutique stores and online at shopavenue.co.za. Our Sandton and Menlyn locations are thoughtfully designed with high-end aesthetics to deliver an exclusive, premium in-store experience.
AFTERSALES SERVICE
Our dedicated service centre, located at our head office in Sandton, Johannesburg, ensures expert aftersales care for every brand we represent. From maintenance and repairs to personalised customer support, we are committed to delivering the same level of excellence after purchase as we do in the products themselves.
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Contact
- 164 Katherine Street, Sandton, 2148
- (011) 448 2210
- Monday - Thursday: 8:00 am - 16:00 pm
Friday: 8:00 am - 13:00 pm