Premium Distribution.

Exclusive timepieces, writing instruments, jewellery, and lifestyle accessories from world-renowned brands - delivered with respect, trust, and confidence since 2004.

BRINGING YOU EXCLUSIVE BRANDS SINCE 2004

Based in Sandton, Johannesburg, and founded in 2004, LUXCO is a respected distributor and marketer of premium consumer brands in South Africa, with a focus on luxury timepieces and writing instruments.

Over the years, we have built an exclusive portfolio representing a selection of prestigious brands. With over 50 years of combined management experience in the luxury market, we bring deep industry insight, established relationships, and a passion for excellence to everything we do. Today, we proudly partner with more than 140 leading retail outlets across the country, ensuring our brands receive the premium presence and service they deserve.

At LUXCO, our philosophy is built around three guiding principles: Respect, Trust, and Confidence. We respect our team, our retail partners, and the heritage of the brands we represent. We strive to earn the trust and confidence of our customers through professionalism, integrity, and a commitment to long-term relationships.

Aftersales Service

At THE AVENUE, we showcase a curated selection of international watch, jewellery, and pen brands - available at our two boutique stores and online at shopavenue.co.za.

Our Sandton and Menlyn locations are thoughtfully designed with high-end aesthetics to deliver an exclusive, premium in-store experience.

Our online store allows you to explore our collections at your convenience, with secure payments, complimentary gift wrapping, and free delivery on orders over R1000.

We are committed to providing a premier shopping experience - both in-store and online.

Our dedicated service centre, located at our head office in Sandton, Johannesburg, ensures expert aftersales care for every brand we represent.

From maintenance and repairs to personalised customer support, we are committed to delivering the same level of excellence after purchase as we do in the products themselves.

Your satisfaction and trust remain at the heart of everything we do.

Aftersales Service