Precision. Heritage. Luxury.
LUXCO - Bridging the Best of Global Brands with Southern Africa's Discerning Market
Explore our exclusive portfolio of timepieces, writing instruments, jewellery, and lifestyle accessories - where elegance meets performance.
LUXCO is a premier distributor specializing in the import, marketing, and strategic distribution of timepieces, writing instruments, jewellery, and lifestyle accessories. With a focus on respect, trust, and confidence, LUXCO has positioned itself as a bridge between globally renowned brands and discerning retailers across key markets in Southern Africa.
We offer a distinctive portfolio that spans heritage, classic elegance, athletic performance, and contemporary fashion, catering to a wide spectrum of tastes and lifestyles.
Through long-standing partnerships and exclusive distribution rights, LUXCO delivers tailored solutions that include brand management, retail placement through physical stores and e-commerce, and after-sales support.
LUXCO has included in its strategies a presence in retail stores in Sandton & Pretoria, supported with e-commerce through its division, THE AVENUE.
WATCH BRANDS

HERBELIN is a distinguished French watchmaker renowned for its elegant timepieces that seamlessly blend traditional craftsmanship with contemporary design. Established in 1947 by Michel Herbelin in Charquemont, France, the brand has remained a family-owned enterprise, now led by the founder's grandsons, Maxime and Mathieu Herbelin.
PENS & ACCESSORIES
JEWELLERY
RETAIL & E-COMMERCE

At THE AVENUE, we showcase a curated selection of international watch, jewellery, and pen brands - available at our two boutique stores and online at shopavenue.co.za. Our Sandton and Menlyn locations are thoughtfully designed with high-end aesthetics to deliver an exclusive, premium in-store experience.
AFTERSALES SERVICE
Our dedicated service centre, located at our head office in Sandton, Johannesburg, ensures expert aftersales care for every brand we represent. From maintenance and repairs to personalised customer support, we are committed to delivering the same level of excellence after purchase as we do in the products themselves.

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Contact
- 164 Katherine Street, Sandton, 2148
- (011) 448 2210
- Monday - Thursday: 8:00 am - 16:00 pm
Friday: 8:00 am - 13:00 pm