Precision. Heritage. Luxury.

LUXCO - Bridging the Best of Global Brands with Southern Africa's Discerning Market

Explore our exclusive portfolio of timepieces, writing instruments, jewellery, and lifestyle accessories - where elegance meets performance.

LUXCO is a premier distributor specializing in the import, marketing, and strategic distribution of timepieces, writing instruments, jewellery, and lifestyle accessories. With a focus on respect, trust, and confidence, LUXCO has positioned itself as a bridge between globally renowned brands and discerning retailers across key markets in Southern Africa.

We offer a distinctive portfolio that spans heritage, classic elegance, athletic performance, and contemporary fashion, catering to a wide spectrum of tastes and lifestyles.

Through long-standing partnerships and exclusive distribution rights, LUXCO delivers tailored solutions that include brand management, retail placement through physical stores and e-commerce, and after-sales support.

LUXCO has included in its strategies a presence in retail stores in Sandton & Pretoria, supported with e-commerce through its division, THE AVENUE.

WATCH BRANDS

DIESEL

Diesel - an innovative international lifestyle company, rooted in denim mastery and evolved into being a leader in premium fashion- a true alternative to the established luxury market.
Diesel watches are bold, oversized fashion timepieces designed to make a rugged, industrial statement.
"FOR SUCCESSFUL LIVING"

FOSSIL

Surround yourself with people and things you love. Find beauty in every moment and make memories that shape your story.
Since 1984, Fossil has been inspired by creativity and ingenuity. Our goal is to bring new life into the industry by making quality, fashionable pieces. We are authentic to our roots, and creative in our style. We are optimistic in our spirit, and generous in our joy.

ARMANI EXCHANGE

Armani Exchange or A|X , delivers contemporary Italian style with youthful energy oriented towards everyday lifestyle. "Exchange" stands for cultural exchange, cross-pollination, and openness to global influences. A|X thus becomes the symbol of a dialogue between fashion, music, street culture, and contemporaneity. It is a freer and more direct expression of style, designed to move across cities, contexts, and different identities.

EMPORIO ARMANI

Emporio Armani blends contemporary, minimalist and relaxed design with a modern aesthetic element within the broader Armani family, founded by Giorgio Armani in 1981.
"Elegance is not about being noticed, it's about being remembered."

MICHAEL KORS

Within this empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honoured for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.

SKAGEN

Skagen celebrates the Danish way of life: free, spontaneous, and in the moment. Our watches and jewellery are fuelled by a love of modern design - playing with colour and current fashion influences.
We're energized by the Copenhagen fashion scene and emerging Danish designers.
We're finding refreshed inspiration in Denmark's landscape—iridescent seas, vibrant skies, rocky shorelines. Our modern designs draw from these natural influences.
Purposeful design that speaks to the now—modern, functional, simple pieces with enduring characteristics.

HERBELIN SOUTH AFRICA

HERBELIN is a distinguished French watchmaker renowned for its elegant timepieces that seamlessly blend traditional craftsmanship with contemporary design. Established in 1947 by Michel Herbelin in Charquemont, France, the brand has remained a family-owned enterprise, now led by the founder's grandsons, Maxime and Mathieu Herbelin.

TWS SOUTH AFRICA

TW Steel is a Dutch watch brand founded in 2005, renowned for its bold, oversized designs that make a statement. Embracing innovation and individuality, TW Steel combines robust aesthetics with high-quality craftsmanship, appealing to those who dare to be different.

ROTARY WATCHES SOUTH AFRICA

Established in Switzerland in 1895, Rotary Watches blends classic design with contemporary style. With a heritage of over a century, Rotary offers timepieces that reflect timeless elegance and reliable performance, catering to discerning watch enthusiasts worldwide.

FESTINA SOUTH AFRICA

Founded in Switzerland in 1902, Festina blends timeless elegance with modern innovation. Known for its precision and sporty style, Festina offers high-quality watches that combine classic design with contemporary functionality.

AVI-8 SOUTH AFRICA

Established in 2012, AVI-8 crafts aviation-inspired timepieces that pay tribute to historic aircraft and the pilots who flew them. Each watch combines robust design with storytelling elements, reflecting the brand's passion for aviation history.

LOTUS

Part of the Festina Group, Lotus offers contemporary watches that fuse modern design with innovative technology. Known for its dynamic and youthful style, Lotus provides timepieces that cater to fashion-forward individuals seeking both functionality and flair.

PENS & ACCESSORIES

CROSS SOUTH AFRICA

Founded in 1846, Cross is a prestigious American brand known for its high-quality writing instruments that combine timeless design with exceptional craftsmanship. A symbol of success and sophistication.

SHEAFFER SOUTH AFRICA

Established in 1913, Sheaffer is a renowned pen brand that blends innovation and elegance. Known for its iconic white dot, Sheaffer pens are trusted by generations of professionals and writers.

HUGO BOSS SOUTH AFRICA

Hugo Boss is a globally recognized fashion house offering sleek, modern accessories with a refined edge. Their writing instruments reflect the brand\ss commitment to minimalist design and premium quality.

JEWELLERY

ZEADES SOUTH AFRICA

Originating from Monaco, ZEADES creates contemporary accessories inspired by the Mediterranean lifestyle. Their designs blend leather, metal, and nautical elements for a bold, urban look.

RETAIL & E-COMMERCE

Time Watch Specialists
The Avenue by Shopavenue

LUXCO retail and online portfolio - Whether you visit us in-store or shop online, our mission is to provide a seamless, knowledgeable shopping experience.

Our Locations:

Our five stores across Gauteng and the Cape regions, including Avenue stores in Menlyn and Sandton, as well as TIME stores at Canal Walk, Tygervalley, and Somerset West. Our knowledgeable and customer-focused team is dedicated to offering personalized service and expert advice in a welcoming environment.

Shop Online:

Explore our extensive collections anytime, anywhere at timewatches.co.za. Enjoy secure checkout, complimentary gift wrapping, and free delivery on orders over R1000. With our easy-to-navigate online platform, your perfect timepiece, jewelry, or writing instrument is just a click away.

Our Commitment:

We strive to deliver a friendly yet professional shopping experience - whether in-store or online - focusing on quality, knowledge, and exceptional service. Discover the art of fine living with LUXCO.

AFTERSALES SERVICE

Our dedicated service centre, located at our head office in Sandton, Johannesburg, ensures expert aftersales care for every brand we represent. From maintenance and repairs to personalised customer support, we are committed to delivering the same level of excellence after purchase as we do in the products themselves.

AFTERSALES SERVICE

JOHANNESBURG

CAPE TOWN