Michel Herbelin was determined to become a watchmaker against all the odds. His parents, who were local shop owners, wanted him to take over their business. He decided to follow his passion and study watchmaking. Then, in 1947, he decided to start his own watchmaking factory, reflecting the demand for perfection advocated by Michel Herbelin.
Rotary brings together a celebration of heritage and iconic design, with an innovative watchmaking past. Timepieces with effortless style and timeless character. A perfect fusion of classic and contemporary design. As a heritage brand, we are proud to celebrate over 125 years of craftsmanship and service.